Speedy Directory

Titles:

• Do give the official name of the site as the title. Generally, the title will be obvious and prominently displayed on the site.
• Do give the official name of the business or entity as the title, if the site is about the business, organization, or other entity (e.g. a company's home page).
• Do contain the full form and acronym if the business, organization or other entity is known by both, and both are used on the site.
• Do derive a concise title from the site's contents if the title is ambiguous or would give the appearance of spam.
• Do have the first letter of each word in the title capitalized, except for articles, prepositions or conjunctions unless they begin the site title or a new part of a compound title.

• Do not include superfluous keywords, unnecessary symbols and letters, company slogans or promotional language as part of the title.
• Do not include words and phrases such as "Welcome to," "Online" and "Homepage of" or "Website" at the beginning or end of a title if it is not a component of the official name of the site.
• Do not include punctuation marks or unnecessary symbols and letters, or special characters at the beginning of the title. Listings are, in some cases, sorted alphabetically and sometimes people try to get to the top of the list unfairly. If "aaa Website" is the submitted title, but the website is really called "Website," the best title is "Website."
• Do not capitalize titles in their entirety.
• Do not end with an exclamation mark or any other unnecessary punctuation.

Descriptions

The description gives specific information about the content and/or subject matter of the site. It should be informative and concise, usually no longer than one or two lines. The basic formula for a good description is Description = Subject + Content.

In some cases, the contents of all the sites in your category will be the same. For example, sites about businesses or organizations all contain similar information such as an "about" page, a products and services section, etc. In these cases, it's fine to just describe what the company does, focusing on it's products, services and specializations (i.e. the subject).

1. Are concise, informative, and objective, telling end-users what they will find when they visit a web site.
   • Highlight the unique subjects and contents of the site, thus allowing the user to appropriately determine relevancy.
   • Include relevant and specific terms that will make it easier for the end-user to determine a site's relevancy to his/her query.
2. Use logical sentence or phrase structure and proper punctuation and capitalization to make it easier for users to read directory listings.
   • Start descriptions with a capital letter and end with a period.
   • Use third person pronouns whenever possible, and avoid first and second person pronouns (e.g. "you", "your", "we", "us", "our", "I", or "me") as they are too subjective.
   • Check for spelling errors using the spell check tool.
   • Avoid using acronyms or abbreviations unless they are commonly understood by potential users of the category.
3. Do not read like advertisements, sales pitches, opinions, or editorial reviews.
   • Avoid superlatives commonly used in advertising, such as "best", "most", "greatest", or "cheapest."
   • Do not use emphatic punctuation (e.g., "!!!" ), all caps to denote emphasis, ampersands ( "&" ) or ellipses ( "..." ).
   • Do not give your personal review of any aspect of the website.
4. Do not include excessive and unnecessary keyword repetition and other superfluous information.
   • Do not repeat the entire site title.
   • Do not excessively repeat the category name, keywords, phrases, or overuse adjectives.
   • Do not use specific dates, prices, time-sensitive numbers, or similar information that is subject to change.
   • Do not enter overused sentences and phrases, such as those starting with: "This site is...", "Site includes ..." or ending with "etc.", "and more".
   • Do not include: street/mailing and e-mail addresses, nearest intersection/highway exit, telephone/fax numbers, instructions for use of answering systems, hours of operation, prices, or other URLs.
5. Do not make reference to illegally obtained content (e.g. pirated versions of software and music).
6. May include limited quotations from a site (such as a brief quotation from a site's about page or similar informational areas) if paraphrasing proves too difficult.